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Clare Wilkinson and Emma Weitkamp

an event or activity in the first place, and the two really go together’ (Gammon and Burch, 2006 : 80). Table 10.1 Evaluation methods Method Strength Weaknesses Creative adaptations Questionnaires Evaluation can be captured at participants’ convenience or during set times in activity Large sample

in Creative research communication
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Clare Wilkinson and Emma Weitkamp

people’s needs to explore new worlds or ideas, or they may connect to specific cultural interests as a means of creating a ‘visiting public’. As Baym ( 2009 ) notes, there is a tendency online to think of everything as ‘new’, yet from both a research and a practice perspective it can be useful to think about how a project or communication strategy might translate from the ‘real’ to the ‘virtual’ world. This doesn’t mean that adaptation to a new context isn’t needed, but it does mean that we shouldn’t always seek to create something completely different

in Creative research communication
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Clare Wilkinson and Emma Weitkamp

recognize that work is a game and that its rules do not require respect, but only adaptation’ (Hearn, 2008 : 213). So, while we encourage you to think about your digital profile, it is also important that your communication is authentic. Consider why you are engaging with these media and how these engagements meet both your needs as a researcher and the needs of those with whom you are in contact, and design your approach to using them accordingly. Whole projects can be created around video as we have seen in Chapter 6 , but video can also be used to enhance a

in Creative research communication