activity, issue or concern. Though we are always likely to have a fascination with how many people watch, or now download, the latest prime-time TV show or visit the cinema to see the most recent blockbuster film, today’s diverse and multifaceted world often requires more flexible approaches to consider how you identify those with whom you are communicating.
Relationships and expertise
As research communicators we may be interested in the people we communicate with for a variety of reasons. A greater understanding of those with whom you are communicating
surveys ask people about naturally align to locations for the communication of research. Whilst a number of the studies undertaken by individual countries do not allow for direct comparison of rates of participation, primarily due to their methodological variations, there are some general trends which are worthy of note. Schuster ( 2007 ) highlights these trends across participation studies from thirty-five different countries including the United States, Australia, New Zealand, Europe, Japan and Brazil. Firstly, whilst activities like going to the cinema, reading and