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Making do, rationing and nostalgic austerity
Alison Hulme

product was economical and patriotic (2006:9495). Radio too was an important means of dissemination of wartime thrift. In Britain, Mrs Mopp, a character in the radio comedy It’s That Man Again –​ or ITMA as it became fondly known –​became symbolic of the many women left in bombed-​out urban areas, surviving against the odds, unglamorous and immune to frivolity, but with a stoicism that was a vital part of saving the nation.2 Mrs Mopp, played by Dorothy Summers, was an office cleaner with the catchphrase 73 Nationalist thrift 73 ‘Can I do yer now Sir?’3 She appeared

in A brief history of thrift
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John Wilson

journalist demanded his resignation and the appointment of a more professional manager who would act responsibly. This prompted the beleaguered Ferranti International chairman to reply vigorously, using that newspaper’s famous letters column to decry Levin’s propensity to ‘base his opinions on . . . fiction’.62 While accepting the quality of Levin’s comedic writing, Sir Derek forcefully denied the claims that abundant warnings had been given about the credibility of ISC’s accounts. Alluding to the report produced by Lazard Brothers for Sebastian de Ferranti,63 he also

in Ferranti: A History