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David Thackeray

strategies. In developing appeals to gendered identities they always had to compete with alternative Labour and Liberal appeals. Annie Chamberlain did more than anyone to develop a culture of female Conservatism, which adapted to working women’s social cultures and responded to the appeal of non-party movements. Yet the Conservatives still struggled to overcome the onslaught of Labour in parts of urban Britain during the early 1920s. Ladywood nearly fell from the Conservative grasp in 1924 despite the missionary zeal of Annie Chamberlain. All the same, there is much to

in Conservatism for the democratic age