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The volume offers a new method of interpreting screen adaptations of Shakespearean drama, focusing on the significance of cinematic genres in the analysis of films adapted from literary sources. The book’s central argument is rooted in the recognition that film genres may provide the most important context informing a film’s production, critical and popular reception. The novelty of the volume is in its use of a genre-based interpretation as an organising principle for a systematic interpretation of Shakespeare film adaptations. The book also highlights Shakespearean elements in several lesser-known films, hoping to generate new critical attention towards them. The volume is organised into six chapters, discussing films that form broad generic groups. Part I comprises three genres from the classical Hollywood era (western, melodrama and gangster noir), while Part II deals with three contemporary blockbuster genres (teen film, undead horror and the biopic). The analyses underline elements that the films have inherited from Shakespeare, while emphasising how the adapting genre leaves a more important mark on the final product than the textual source. The volume’s interdisciplinary approach means that its findings are rooted in both Shakespeare and media studies, underlining the crucial role genres play in the production and reception of literature as well as in contemporary popular visual culture.

Shakespeare the teen idol
Kinga Földváry

In the introduction to Part II of the book, we have seen the significant impact of youth culture on filmmaking through the increased economic independence and purchasing power of teenagers, particularly since the 1990s. As a result, the teen film can be seen as the flagship genre of the new cinematic boom, and of particular interest for this volume, as a number of popular Shakespeare-based films discussed here have outperformed major Shakespeare adaptations at the box office, which in itself is a noteworthy achievement. 1 On the other hand, the critical

in Cowboy Hamlets and zombie Romeos
A renaissance of vampires and zombies
Kinga Földváry

, the remedy is, of course, true love). This rejection of medical or scientific explanations in favour of a romantic solution is not entirely alien to supernatural teen films, as many young adult romances overwrite their science-fiction or fantasy narratives for the sake of this archetypal ending, for instance in the romantic fantasy Upside Down (2012, dir. Juan Diego Solanas). As we could see, while Warm Bodies as a Shakespeare film may not merit in-depth textual analysis, it serves as a perfect example to illustrate the claim that instead of a fidelity

in Cowboy Hamlets and zombie Romeos
Abstract only
Kinga Földváry

After the discussion of classical Hollywood genres and their appropriation of Shakespearean narratives, Part II of the volume investigates three genres that represent more recent colours on the cinematic palette. While the three genres included in these chapters – teen films, undead horror and biopics – are not regarded as classics of commercial cinema, it is undeniable that they also had antecedents either in the pre- or post-war decades of filmmaking. They have typically (re)gained popularity and thus significance in and around the 1990s, the great decade of

in Cowboy Hamlets and zombie Romeos
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Shakespeare meets genre film
Kinga Földváry

prospective customers a way to choose between films and help indicate the kind of audience for whom a particular movie was made.’ 9 Along these lines, we can find genres based on the age or gender of the target audience (e.g. teen film, woman’s film or chick-flick, family entertainment or children’s film); the theme, a favoured location or certain properties of the plot (e.g. horror, western, thriller); typical characters (e.g. gangster or superhero films); material qualities or cinematic technique (e.g. animation, film noir , expressionist film); or even the dominance

in Cowboy Hamlets and zombie Romeos
Horror and generic hybridity
Andy W. Smith

generic forms. 1980s teen cinema: ‘Don’t you forget about me’ The opening of John Hughes’ 1985 teen film The Breakfast Club begins with an on-screen quote from the David Bowie song ‘Changes’: And these children that you spit on, As they try to change their worlds Are

in Monstrous adaptations
Women, domesticity and the female Gothic adaptation on television
Helen Wheatley

York : Routledge . Morley , D. ( 1992 ), Television Audiences and Cultural Studies, London : Routledge . Moseley , R. ( 2002 ), ‘ Glamorous witchcraft: gender and magic in teen film and television ’, Screen 43 : 4 , 403–422 . Moseley , R. , and J. Read ( 2002 ), ‘ “Having it Ally”: popular television (post-)feminism ’, Feminist Media Studies 2 : 2 , 231–249 . Nelson , R. ( 2001 ), ‘ Costume Drama ’, in G. Creeber (ed.), The Television Genre Book , London : BFI . Pidduck , J. ( 1998 ), ‘ Of windows and country walks: frames

in Popular television drama
Sian Barber

using fan material from 1953, you need to think about where it was published, who wrote it and who may have read it. If it was published in a fan magazine devoted to the attractions of American teen film stars and mainly written and consumed by teenage girls then this material obviously relates to a very specific audience. While valuable in helping us to understand the teenage audience, it cannot be used to offer conclusions about 1950s audiences as a whole. Similarly, if you are using critical reviews of a film from British newspapers like The Times or the Guardian

in Using film as a source
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Television, style and substance in The Time Tunnel
Jonathan Bignell

suburban milieu. ABC attracted a relatively young audience (Bedell Smith 1981 : 31–6), and the casting of The Time Tunnel seems calculated to appeal to them. One of the young scientist protagonists, Tony Newman, was played by the emerging pop star James Darren, star of the teen film Gidget (1959) and its sequels. The other, Doug Phillips, was played by the more experienced actor Robert Colbert, who appeared in the television western Maverick in 1961 and in other long-running series. As a genre, science fiction addressed the young adult audiences that were becoming

in Substance / style
The transnational and transgeneric initiative of La Zanfoña Producciones
Josetxo Cerdán
Miguel Fernández Labayen

genres. This generic mixture can be found in most of La Zanfoña’s productions, where the principal characters are losers taken from the melodrama schemata, but the point of view is closer to comedy, with a treatment that swings freely across comedy and other generic codifications, such as suburban teen films or even romantic comedy. On the one hand, this rewriting process in El traje

in Contemporary Spanish cinema and genre