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culture play a very small role in the lives of this younger, cash-strapped group living in suburban and semi-urban areas of high unemployment. They are the least likely to think themselves as arty, while less than a third believe that the arts is important. Nevertheless, they do go out as families: cinema, live music, eating out and pantomime. (The Audience Agency, 2014 : np) Whilst the above description doesn’t intend to be derogatory or condescending, reflect on how you might feel if you met the criteria for a group that are ‘cash-strapped’, living in an area