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leads to a fuller understanding of the information required. That will, or should, include a thorough knowledge of the company, the market in which the company operates, and all the factors which may affect its performance. These may include particular events; for example, decisions made by the central bank, sanctions against Russia, unrest in the Middle East, or the assassination of a leading politician, to take a few recent examples at random, and the economic situation of the country, region, the Eurozone, emerging markets or the global economy. Weighing all of