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Digital Bodies, Data and Gifts
, development, deployment and integration across social fields. Among these are stakeholder groups (such as regulators, civil society representatives, designers, data scientists, tech entrepreneurs and experts in cybersecurity, intellectual property and data-protection law) with differing priorities, values and skillsets, and consequently different approaches to datafication. In the context of fashion, Wissinger (2018: 779) notes that her interviews reveal that ‘a laissez