This chapter considers the character of US conservatism during the 1990s and the different strands of opinion that emerged in the wake of the 1992 defeat. It also considers the factors that shaped the victorious George W. Bush campaign in 2000, and the implications of these events for the Conservative Party in Britain. Using themes drawn from the Republican governors and the Bush campaign, Duncan Smith argued that the language employed by Conservatives had to take a positive form and shift away from the expenditure cuts that welfare reform might generate. Bush's defeat in the 1992 election, therefore, led some observers to a very different conclusion to that drawn by Newt Gingrich and his co-thinkers. It showed that subsequent Republican candidates had to distance themselves from the more doctrinaire and radical forms of conservatism. The religious (or Christian) right was an important and integral component of the US conservative movement.