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Andrew Balmer and Anne Murcott

some way; the noun affect refers to the realm of emotion, a term commonly used by psychologists and psychiatrists, and typically pronounced differently from affect as a verb, by placing the emphasis on the first syllable, rather than the second. Affect is often confused with effect and vice versa. Ambiguous means the meaning is unclear; ambivalent means being undecided or in two minds about something or someone. Authoritative means knowledgeable or expert, whereas authoritarian means dictatorial or controlling. Can means that it

in The craft of writing in sociology
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Clare Wilkinson and Emma Weitkamp

, through to teaching, advisory and ethical roles (Dickert and Sugarman, 2005 ). Participants thus contribute data to the research process, and often this occurs in face-to-face formats. For example, arts-based research, including music, drama, poetry and visual approaches, is being used in settings such as health to elicit representations and generate data, particularly around emotions and experiences that are difficult to articulate through other means, as well as with people who find reading, writing or talking difficult (Lafrenière and Cox, 2012 ). From the

in Creative research communication
Clare Wilkinson and Emma Weitkamp

digital world, in the activity of making something. The activity has not been done in this way by this person (or these people) before. The process may arouse various emotions, such as excitement and frustration, but most especially a feeling of joy. When witnessing and appreciating the output, people may sense the presence of the maker, and recognise those feelings. (Gauntlett, 2011 : 70) This level of everyday creativity is much more readily achieved, and one which we could aspire to in developing creative approaches to research communication. It focuses

in Creative research communication
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Clare Wilkinson and Emma Weitkamp

information which connect with our emotions and feelings.’ Jilli had picked up on Nicholas’s passion to prevent extinctions and his excitement in the discovery of a species thought to be extinct. Having Nicholas narrate the film allows him to convey these feelings directly to the viewer. Jilli also wove his ideas into the animations, for example, using the imagery of the extinct Tasmanian tiger as a guide and metaphor for the problems of extinction within the film. The Tasmanian tiger happens to be a particular interest of Nicholas’s and he was delighted to see the

in Creative research communication