The transnational and transgeneric initiative of La Zanfoña Producciones
Josetxo Cerdán and Miguel Fernández Labayen
If we are to study contemporary Spanish audiovisual production, it can be fruitful to start from its geographical and cultural margins and move towards the centre, destabilising the usual approach towards Spanish cinema and decentring the power of Madrid's industry. Therefore, one can observe the changes that arise from the interaction of two different but interdependent fields: film and television. The work of La Zanfona bridge together localism and the new global arena of the twenty-first century, escaping the cliches of official culture and considering other alternatives of relating to the codes of late capitalism by an unprejudiced mode of fusing diverse cultural practices. La Zanfona has built its reputation in the cinematic field by the appropriation of part of Sevilla's subcultural world, one that goes all the way back to the late 1960s and that La Zanfona has actualised and relocated in a transnational and transgeneric framework.
Modernising Spain through entertainment television
Mar Binimelis, Josetxo Cerdán and Miguel Fernández Labayen
Although the Franco government is generally thought to have used television to reinforce Spanish national and political identity, this chapter argues that it was also a vehicle for transculturalism and for modernising influences from abroad. Focusing on the contributions of three foreigners to the development of Spanish television light entertainment – the Austrian Arthur Kaps, the Argentinean ‘Chicho’ Ibáñez Serrador and the Romanian Valeriu Lazarov – the authors show how each incorporated external cultural influences from their own background into their highly successful and sometimes controversial Spanish programmes. They also show how Spanish television sought to project an image of modernity abroad by entering programmes for international competitions that were quite unlike those normally shown domestically. The authors conclude that Spanish television policies under Franco are fraught with contradictions, involving a struggle between a traditional national-Catholic ideology and modernisation through the assimilation of foreign influences.