A mixed-method analysis of online community perception of epic biblical movies

This chapter undertakes a survey of active participants on religiously orientated Reddit threads. Prior research has shown that participants in online communities tend to be more enthusiastic and more invested in a given topic than nonparticipants (Duggan and Smith 2013). We assess the degree to which different religious groups feel motivated to watch biblical epics and how religiosity predicts watching biblical epic movies. Such research theoretically contributes to the understanding of the audience for biblical epics and more broadly contributes to our understanding of the religious motivations for media consumption. More practically, understanding the audience for biblical epics could help media producers understand the boundaries of their audience and the preferences of their audience.

in The Bible onscreen in the new millennium