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contradictions and the loss of the inherent satisfaction of public service that, for some, is a key issue of identity. Chiefly, the corporate call to employees to align with organisational values and to adopt and internalise the behaviours and attitudes that serve the fast-producing, short-deadline, cost-conscious organisation is antithetical to many individuals’ acculturated autonomy and to the satisfactions of a non-cost-dependent service ethic. In addition, the instability, uncertainty and disorientation caused by structural dissolution, plus the overstretch required in a

in Telling tales
Identity, difference, representation

increasingly left behind as well as convenient public relations and advertising modalities for corporate interests.83 David Harvey was one of the Leftist scholars who saw identity politics as compatible with neoliberalism, complicit with the project to restore power to the economic elite and re-establish conditions for the accumulation of power. He warned against the ease in which identity politics have assimilated into the structure of capitalism: “Neoliberal rhetoric, with its foundational emphasis upon individual freedoms, has the power to split off libertarianism

in The synthetic proposition
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circumstance, but incorrect given the strategies of corporate communication driving the new economy agenda and their mostly damaging effect on employees. However, the impact on public sector professionals flows also from the particular socio-historical conditions of their class, as seen earlier. Through most of the twentieth century, occupation was a critical marker of identity and status. So fixed were the social structures that the work undertaken or professions joined indicated not only where we had ‘got to’ in life but often where we had come from. Admittance to the

in Telling tales
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2981 The politics 23/1/07 10:01 Page 1 1 Put out more flags According to Philip Larkin, sexual intercourse in England began in the annus mirabilis of 1963, some time between the ending of the ban on Lady Chatterley and the Beatles’ first LP. What had formerly been a rather shameful thing had now become an unlosable game in which everyone felt the same – though it had come too late for Larkin (2003: 146). According to many accounts something similar appears to have happened to English national identity in the annus mirabilis of 1996, some time between New

in The politics of Englishness
The power of the garden image

significant value to marketing and branding strategy. Landscape imagery in corporate identity and advertising The extent to which companies exploited landscape and gardens imagery varied according to the acreage and quality of the landscaping and the personal ‘vision’ of the company’s founder or CEO. Cadbury and the NCR were unusual in the scale and variety of their landscapes and in producing illustrated literature that specifically celebrated the landscaping and the benefits of gardening. The Natural Food Company (NFC, later Shredded Wheat) in Niagara Falls published

in The factory in a garden

, activist networks and protest movements that come under the rather inadequate heading of the ‘anti-globalisation’ movement,1 can be seen as an example of a new form of radical politics that calls into question the current state capitalist global order and the neo-liberal ideology which animates it. Moreover, this ‘movement’ or ‘movement of movements’ – as activists like to refer to it – represents new forms of political subjectivity, ethics and practice that go beyond both the class paradigms of Marxism and the identity politics of the ‘new social movements’. In this

in Unstable universalities
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particular taste, their broader education and their social conscience (Gunn, 2005: 49–64). With that difference to an extent now levelled, their accumulated social and economic capital and acculturation to independence and self-sufficiency seems all that stands between them and identity crisis. Feeling anything but autonomous, those out of kilter with marketdominated corporate ethics (after centuries of being ethically aligned to the hegemonic discourse) are experiencing the discomfort of seeing their own life narrative slipping from their control. One effect is that some

in Telling tales
Film, photography and the former coalfields

”. With the cameras rolling, onlookers had watched Dryden fetch a revolver, strap a holster to his hip and calmly shoot the Council official. Drawing upon the work of the Amber Film and Photography Collective, this chapter explores the relationship between performance, representation and identity. In particular, it looks at how the landscape of the former Durham coalfields is simultaneously identified

in Cinematic countrysides

autobiography. To him there was no contradiction of being African in identity and European in outlook, a nationalist as well as a traditionalist, a proponent of political change and an upholder of those values of respect, dignity, discipline and hard work that had sustained his own life and career.5 When he was fifteen, Kofi enrolled at Mfantsipim, an all-­boy’s boarding school in the hilly area near the town of Cape Coast. At school, Kofi faced the rigours of an English-­style private school, designed to forge character. Every morning his house master would wake him up at 5

in The ascent of globalisation

, privileges and exemptions. If there was indeed a ‘national’ parliamentary identity, there was behind it a complex range of locally defined identities, including the county, town, civic, corporate and customary. 49 ROSEMARY SWEET The petitions to parliament for leave to bring in a bill (and the counter petitions which they often provoked) are of particular interest as representing the interface where a town, or some other local community, represented to parliament local needs, requests or reactions.9 Less frequently the pamphlets in which proposed changes were discussed

in Parliaments, nations and identities in Britain and Ireland, 1660–1850