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David Myers

elsewhere. Distinctively human aesthetic preferences of this sort lie at the root of all hedonic consumption – and it is these distinctively human aesthetics that are commonly used to assign values and meanings to commodities within virtual worlds. In fact, the semiotic systems of virtual worlds, unlike that of digital games, tend to prioritize these hedonistic and non-instrumental values and meanings: values and meanings determined without reference to any more formal, more equitable, and less personal and idiosyncratic semiotic system than the player's own

in Games are not