ESPN and the Un-Americanisation of Global Football
Jon Lewis

This article examines the cultural politics of American soccer fandom, with specific attention paid to the ways in which the sport is positioned and platformed by the major sports networks, including, especially, cable televisions biggest player in the United States, ESPN. The networks‘ failure to exploit soccer as a marketable commodity can be traced to a persistent American futility at the sport on the international level, but it evinces as well a larger American cultural problematic, one in which ethnocentrism and isolationism is disguised, as it often is, as American exceptionalism.

Film Studies
Open Access (free)
The production of sports media broadcasts
Roslyn Kerr

broadcasting. It begins by providing a brief history of broadcasting the cup, then considers the question of whether the cup has become a global assemblage. To date, there has been very little academic work examining the America’s Cup, so the discussion below draws upon a variety of media releases, journalistic articles, websites, blogs and policy documents as well as one academic article. A brief history of broadcasting the America’s Cup ESPN describes its 1983 coverage of the America’s Cup as a

in Sport and technology
Olympics and legacies
Maurice Roche

case of an especially successful Games event which left unequivocally positive legacies in both urban spacemaking terms (e.g. new parklands) and urban place-making terms (e.g. new facilities complexes and communities). The IOC regarded the Sydney Olympics at games time as ‘the best ever’ (ESPN/AP 2000). In addition arguably this perception of the event contributed substantially to the permanent strategic shift in the IOC’s thinking and policy in the 2001–2 period relating to the intercity bidding process for hosting Olympic Games. As we have seen in the previous

in Mega-events and social change
Professionalization and post-politics in the time of responsible golf
Brad Millington and Brian Wilson

channel ESPN on Sunday mornings. As said in Golf Course Management : “The program highlights golf from a course management point of view and provides an important platform for positive environmental messages that will benefit the entire golf industry” (Anon., 1995b : 142). Interestingly, it was also noted that the show was about “managing golfers’ expectations of fantastic conditions on less-than-fantastic budgets” (Anon., 1995b : 144) – an apparent allusion to Augusta National syndrome. GCSAA Director of

in The greening of golf
Open Access (free)
Ian Scott and Henry Thompson

‘gold mine’ not only turned out to be figuratively true, but could be reasonably used to sum up the finances of nearly all major NFL teams.34 The average value of a franchise was estimated by Forbes in 2012 to be $1.04 billion. Clearly, a key part of revenue is television, and Forbes further estimated that the deals with CBS, ESPN, Fox and NBC earned an estimated $3.1 billion annually for the NFL.35 Equally contentious has been the question of public money funding stadium construction: an issue that Any Given Sunday draws attention to, if only briefly. Bloomberg

in The cinema of Oliver Stone