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The Conservative Party in opposition, 1997–2010
Author: Richard Hayton

Why did it take the Conservative Party so long to recover power? After a landslide defeat in 1997, why was it so slow to adapt, reposition itself and rebuild its support? How did the party leadership seek to reconstruct conservatism and modernise its electoral appeal?

This highly readable book addresses these questions through a contextualised assessment of Conservative Party politics between 1997 and 2010. By tracing the debates over strategy amongst the party elite, and scrutinising the actions of the leadership, it situates David Cameron and his ‘modernising’ approach in relation to that of his three immediate predecessors: Michael Howard, Iain Duncan Smith and William Hague. This holistic view, encompassing this period of opposition in its entirety, aids the identification of strategic trends and conflicts and a comprehension of the evolving Conservative response to New Labour’s statecraft.

Secondly, the book considers in depth four particular dilemmas for contemporary Conservatism: European integration; national identity and the ‘English Question’; social liberalism versus social authoritarianism; and the problems posed by a neo-liberal political economy. The book argues that the ideological legacy of Thatcherism played a central role in framing and shaping these intraparty debates, and that an appreciation of this is vital for explaining the nature and limits of the Conservatives’ renewal under Cameron.

Students of British politics, party politics and ideologies will find this volume essential reading, and it will also be of great interest to anyone concerned with furthering their understanding of contemporary British political history.

How do leading Conservative figures strive to communicate with and influence the electorate? Why have some proven more effective than others in advancing their personal positions and ideological agendas? How do they seek to connect with their audience in different settings, such as the party conference, House of Commons, and through the media?

This book draws analytical inspiration from the Aristotelian modes of persuasion to shine new and insightful light upon the articulation of British conservatism, examining the oratory and rhetoric of twelve key figures from Conservative Party politics. The individual orators featured are Stanley Baldwin, Winston Churchill, Harold Macmillan, Iain Macleod, Enoch Powell, Keith Joseph, Margaret Thatcher, Michael Heseltine, John Major, William Hague, Boris Johnson, and David Cameron. Each chapter is written by an expert in the field and explores how its subject attempted to use oratory to advance their agenda within the party and beyond.

This is the first book to analyse Conservative Party politics in this way, and along with its companion volume, Labour Orators from Bevan to Miliband, marks an important new departure in the analysis of British politics. It will be of particular interest to students of Conservative Party politics, conservatism more broadly, British political history, ideologies and party politics, and communication studies.

Ideology and values
Richard Hayton

2 Constructing a new conservatism? Ideology and values Richard Hayton Introduction Following three severe election defeats, the Conservatives elected David Cameron as leader on an explicitly modernising platform. His agenda for change encompassed revitalising the Party image through a concerted effort to rebrand the Party, an extensive review of policy and ideological repositioning towards the centre ground. While these three strands are of course intertwined, this chapter will focus on the last, namely the attempt to distance the Conservatives from the legacy

in David Cameron and Conservative renewal
From disaster to devolution and beyond
Peter Lynch

. Conservative support for the issue enabled it to appear pro-pensioner, pro-public services, capable of supporting a policy that was not supported by Tories at Westminster and also in a position to force the Executive to adopt the policy through parliamentary pressure. Fourth, the party has engaged in ideological repositioning to some extent through support for the abolition of student tuition fees and for funded care for the elderly. Similarly, the issues the Scotish Tories have not picked up in the Parliament have helped the party to attempt to renovate its image. For

in The Conservatives in Crisis
Rob Manwaring

. Interestingly, ‘much of this work … [was] undertaken in the form of public-private partnerships, the preferred model of the Labor States in recent years’ (Manne 2008b, p. 26). The model of Private Finance Initiative (PFI) or Public Private Partnership (PPP) was arguably the main policy instrument of Britain’s New Labour in ­economic matters. Rudd and many of his colleagues were influenced by the ideological repositioning of the role of Labour governments in the NSD, Rudd sharing the same desire to transcend the traditional left–right political divide: Watching the traditional

in The search for democratic renewal
Open Access (free)
George Campbell Gosling

their responsibility on to Bristol citizens.’ 72 It is notable that those hospitals in Bristol outside of this system – where their patients were often not categorised as ordinary patients and therefore where contributory schemes were not a factor – did not undergo the same cultural-ideological repositioning. Wholesome behaviour continued to be the primary concern at two hospitals in Bristol. One was the

in Payment and philanthropy in British healthcare, 1918–48
Andy Campbell

‘community’ and ‘action,’ but what of ‘center’? CAC engages the process of centering, an ideological repositioning born out of the second-wave feminist tactic of consciousnessraising, refiguring that which had historically been marginalized and trivial (such as the lived experiences and artistic productions of women) as newly central and significant.123 Yet ‘center’ also implies the administrative logics of the community center, a place of identification, validation, and social r­ esponsiveness. As social and architectural structures, community centers remain

in Bound together