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New challenges to reading
John J. White

13 The cult of the ‘expressive’ in Italian Futurist poetry: new challenges to reading John J. White John J. White The cult of the ‘expressive’ Three years after publishing his Foundation and Manifesto of Futurism in 1909, Filippo Tommaso Marinetti began to set out his proposals for making Futurist poetry more ‘expressive’. Accompanied by the caveat that his recommendations were ‘neither categorical nor systematic’ (Marinetti 2006: 124),1 Marinetti’s Technical Manifesto of Futurist Literature offered a series of practical guidelines in what was to become the

in Back to the Futurists
The avant-garde and its Legacy

In 1909, the Italian poet Filippo Tommaso Marinetti's Founding Manifesto of Futurism was published on the front page of Le Figaro. Between 1909 and 1912, the Futurists published works celebrating speed and danger, glorifying war and technology, and advocating political and artistic revolution. In Europe, this avant-garde movement was active in the field of painting and sculpture, theatre, photography and politics. This book reassesses the activities and legacies of Futurism. It looks at Futurist manifestos by linking techniques of promotion with practices in commercial advertising, and exploring the question of how Futurist manifestos address notions of genius and gender. The book also reconstructs the historical, cultural and ideological background of Marinetti's Manifesto del tattilismo. Zurich Dadaists adopted cultural stances heavily indebted to the terms of critical engagement and cultural visibility initiated within the Futurist circle. The book analyses avant-garde's examination of its internal strategies of identity and canonization, and the importance of Futurism for the Pierre Albert-Birot. It charts the details of the argument on simultaneity between Umberto Boccioni and Robert Delaunay, and analyses the critical readings of Fernand Léger's La noce. The dialogue between Occultism and Futurism is explored by discussing the theme of night in the works of the Florentine Futurists. In La cucina futurista, food is separated from its nutritional function, and the act of eating is related to notions of creativity and identity. The book presents unique examples of innovative expressivity in Italian Futurists' free-word poems, and examines poetry celebrating the triumph of modern aviation.

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Elza Adamowicz and Simona Storchi

Futurist Poetry, 2005; G. Berghaus, ed., Critical Writings: F. T. Marinetti, 2006; L. Rainey, C. Poggi and L. Wittman, eds, Futurism: An Anthology, 2009). The significance of Futurism has been reassessed, notably by M. Perloff (The Futurist Moment, 2004); G. Berghaus (ed., Futurism and the Technological Imagination, 2009), and G. Buelens, H. Hendrix and M. Jansen (eds, The History of Futurism. The Precursors, Protagonists, and Legacies, 2012). Recent scholarly publications of the key figures of the movement include biographies of Marinetti (G. B. Guerri, Filippo Tommaso

in Back to the Futurists