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Games within games
Editor: J. Simon Rofe

The purpose of this book is to critically enhance the appreciation of diplomacy and sport in global affairs from the perspective of practitioners and scholars. The book will make an important new contribution to at least two distinct fields: diplomacy and sport, as well as to those concerned with history, politics, sociology and international relations. The critical analysis the book provides explores the linkages across these fields, particularly in relation to soft power and public diplomacy, and is supported by a wide range of sources and methodologies. The book draws in a range of scholars across these different fields, and includes esteemed FIFA scholar Professor Alan Tomlinson. Tomlinson addresses diplomacy within the world’s global game of Association Football, while other subjects include the rise of mega-sport events as sites of diplomacy, new consideration of Chinese ping-pong diplomacy prior to the 1970s and the importance of boycotts in sport – particularly in relation to newly explored dimensions of the boycotts of the 1980 and 1984 Olympic Games. The place of non-state actors is explored throughout: be they individual or institutions they perform a crucial role as conduits of the transactions of sport and diplomacy. Based on twentieth- and twenty-first-century evidence, the book acknowledges antecedents from the ancient Olympics to the contemporary era, and in its conclusions offers avenues for further study based on the future sport and diplomacy relationship. The book has a strong international basis because it covers a broad range of countries, their diplomatic relationship with sport and is written by a truly transnational cast of authors. The intense media scrutiny of the Olympic Games, FIFA World Cup and other international sports will also contribute to the global interest in this volume.

A case study of South Africa’s hosting of the 2010 FIFA Football World Cup
Suzanne Dowse

70 Concepts and history 4 Mega sports events as political tools: a case study of South Africa’s hosting of the 2010 FIFA Football World Cup Suzanne Dowse Although predominantly justified in economic terms,1 mega sport events (MSEs) are widely perceived as political opportunities in relation to urban regeneration,2 public diplomacy and soft power accrual.3 However, while these ambitions are well recognised, the frequent recurrence of a disconnect or ‘disjoint’ between projected costs and benefits has resulted in a growing number of cities, including Oslo

in Sport and diplomacy
David Rowe

, development and economic interests’.46 With regard to budgetary and strategic matters, Murray has criticised the confinement of sport to the public diplomacy remit of DFAT, complaining that, ‘Sportsdiplomacy could and should have great potential for Australia’, taking advantage of the fact that its regional neighbours are ‘sports mad’ and ‘its remarkable sporting success’.47 It is notable that most of the ‘regional neighbours’ that Murray mentions are not, apart from Indonesia, in Asia. But, in any case, hosting mega sport events such as the 2015 AFC Asian Cup – the

in Sport and diplomacy
When the talking stops
Carole Gomez

of diplomacy, it has been an essential element of international relations since the late 1970s.7 With the contemporary sport market worth an estimated €650 billion and the organisation of mega sport events costing tens of billions of dollars, sport has considerable relevance to contemporary consideration of diplomacy and international ROFE___9781526131058_Print.indd 169 11/06/2018 09:15 170 ‘No sport’ as diplomacy politics.8 Sport has a long heritage of being used by states; representatives of city states in ancient Greece were the founding participants of

in Sport and diplomacy
Concluding thoughts on sport and diplomacy
Aaron Beacom and J. Simon Rofe

___9781526131058_Print.indd 243 11/06/2018 09:15 244 Conclusion a microcosm of international society, reflecting emerging tensions and fault lines.2 It is unsurprising, then, that mega sport events (MSE) feature prominently throughout the book; since they have become what Iver B. Neumann identified as ‘sites of diplomacy’, where various rituals and exhibitions of diplomatic practice are played out. The spectacular opening ceremonies at the Olympic Games in Beijing in 2008 and London four years later speak directly to what Neumann describes as ‘sublime diplomacy’: the

in Sport and diplomacy