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6 Building corporate identity The evangelical revival of the late eighteenth century made religion the central focus of middle-class culture and located the family unit at the centre of religious faith and morality.1 The family discourse that evolved from this revival in the next century incorporated many related themes: the centrality of the home, the primacy of a domestic ideology and the gendered nature of the public and private spheres.2 These themes were the focus of a domestic literature which set out to propagate the civilising effects of family life
Roman Catholic women's congregations are an enigma of nineteenth century social history. Over 10,000 women, establishing and managing significant Catholic educational, health care and social welfare institutions in England and Wales, have virtually disappeared from history. In nineteenth-century England, representations of women religious were ambiguous and contested from both within and without the convent. This book places women religious in the centre of nineteenth-century social history and reveals how religious activism shaped the identity of Catholic women religious. It is devoted to evolution of religious life and the early monastic life of the women. Catholic women were not pushed into becoming women religious. On the basis of their available options, they chose a path that best suited their personal, spiritual, economic and vocational needs. The postulancy and novitiate period formed a rite of passage that tested the vocation of each aspirant. The book explores the religious activism of women religious through their missionary identity and professional identity. The labour of these women was linked to their role as evangelisers. The book deals with the development of a congregation's corporate identity which brought together a disparate group of women under the banner of religious life. It looks specifically at class and ethnicity and the women who entered religious life, and identifies the source of authority for the congregation and the individual sister.
's increasing volubility in public and press accounts narrativised these experiences as responding to and/or intervening in real-world socio-political issues of their moment of production. These three factors were instrumental in shaping the very real elaboration and evolution of the professional requirements and expectations of the SC format (on one hand) and an attempt to shape the public corporate identity or ‘brand’ through which to communicate the value of their offer (on the other). We combine the analysis of the five major warehouse
linked to their role as evangelis-ers. Another related factor was their professional identity as educators and health care professionals; this is discussed in Chapter 5. The final part, ‘Corporate identities’, begins in Chapter 6 with the development of a congregation’s corporate identity which brought together a disparate group of women under the banner of religious life. Chapter 7 looks specifically at class and ethnicity and the women who entered religious life. The entry of a diverse group of women into simple-vowed congregations had many implications for the
corporate identity on the resources within its care. For the Tan y Coed woodland the new logo has been pasted over the old on the interpretation panels themselves, but in some places that has meant leaving the distinctive shape of the Forestry Commission boards with the associated old logo still in place. In other places on this site, the headboard has been removed altogether which removes the logo and disrupts the distinctive shape, as well as giving the board a vandalised appearance. It is evident that imposing a brand image on the countryside is far from simple and
greater detail concerning the ceremonial of the Diet of Ratisbon than so trifling a subject deserves’.8 Annoying though ritual could be, the corporate identity of the corps was defined by its perceived rights, privileges and immunities, many of which were encoded in the rules, both national or international, of the trade. The corps had a hierarchy of its own, in which diplomats of the first-rank powers: Austria, France, Spain, Britain, the United Provinces and Russia, took precedence over representatives of the second-rank courts to be found in Italy and Germany. Envoys
the next few years the costly military garrisons were reduced, while bombers of the RAF maintained order to a kind along the desert and mountainous marches of the Middle Eastern empire. 7 Air policing may have given the RAF the independent peacetime role it needed in order to survive, but it did little to build the corporate identity of the new service. Many army and navy officers
Management Side aware that they are no longer prepared to put up with the position of being treated as second class citizens within the Health Service. They have proved that they are a vital part of the team and in future must be treated as such. 74 Mallinson’s description of the dispute hints at the class-inflected ways in which ancillary staff might use their corporate identity to build appreciation for their work and sympathy for their cause. Their importance to the work of this popular
From the 1880s, a new type of designed green space appeared in the industrial landscape in Britain and the USA, the factory pleasure garden and recreation park, and some companies opened allotment gardens for local children. Initially inspired by the landscapes of industrial villages in the UK, progressive American and British industrialists employed landscape and garden architects to improve the advantages and aesthetic of their factories. In the US, these landscapes were created at a time of the USA’s ascendancy as the world’s leading industrial nation. The factory garden and park movement flourished between the Wars, driven by the belief in the value of gardens and parks to employee welfare and to recruitment and retention. Arguably above all, in an age of burgeoning mass media, factory landscaping represented calculated exercises in public relations, materially contributing to advertising and the development of attractive corporate identities.
Following the Second World War the Americans led the way in corporate landscaping as suburban office campuses, estates and parks multiplied. In the twenty-first century a refreshed approach brings designs closer in spirit to pioneering early twentieth century factory landscapes.
This book gives the first comprehensive and comparative account of the contribution of gardens, gardening and sports to the history of responsible capitalism and ethical working practices from multiple critical perspectives and draws together the existing literature with key primary material from some of the most innovative and best documented of the corporate landscapes; Cadbury, the National Cash Register Company, Shredded Wheat and Spirella Corsets.
addressed by creating a specific literature that recorded congregational history and, particularly, the founder’s ideals and objectives. This literature reinforced a corporate identity that bound women together and separated them from the outside world. Despite the badge of corporate identity, differences existed, and differences of class and ethnicity were difficult to camouflage. Women religious were seen as ‘belonging to a higher grade of society’, yet women who entered nineteenth-century congregations came from varied backgrounds. Religious life appealed to women of