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Author: Mary Gilmartin

Migration is one of the key issues in Ireland today. This book provides a new and original approach to understanding contemporary Irish migration and immigration, showing that they are processes that need to be understood together. It focuses on four key themes (work, social connections, culture and belonging) that are common to the experiences of immigrants, emigrants and internal migrants. The Gathering was an Irish government initiative held during 2013, bringing together festivals, concerts, seminars, family reunions under one convenient label, using it as a marketing campaign to encourage members of the Irish diaspora to visit Ireland. The 'Currents of Migration' map, together with the nuances of Ravenstein's discussion of migration, offer us a useful way to think about how we might map migration to and from Ireland. The emphasis on a close relationship between migration decisions and work has resulted in a wide range of research on the topic. The book describes social connections: on the ways in which we create, maintain and extend their social connections through the experience of migration. Migrants change the cultural structures and productions of particular places, and these changes may be welcomed to an extent, particularly in aspiring or already global cities. The temptations and complications of belonging become even more evident in association with migration. The book concludes by advocating for a place-based approach to migration, showing how this focus on Ireland as a specific place adds to our more general knowledge about migration as a process and as a lived experience.

Y tu mamá también
Deborah Shaw

frustration of Cuarón Three Amigos.indb 179 1/4/2013 1:02:03 PM 180 Alfonso Cuarón and del Toro with the limited ambitions of the Mexican Film Institute (Instituto Mexicano de Cinematografía, IMCINE), their later reliance on private production companies, and the fact that Iñárritu bypassed IMCINE altogether.4 Y tu mamá también was produced by the company Anhelo Producciones co-founded by Cuarón and Jorge Vergara, a prominent Mexican businessman. This provided sufficient funds to make the film and launch an ambitious marketing campaign. As Ernesto Priego explains, the

in The three amigos
Barry Jordan

un ataque de nervios (Women on the Verge of a Nervous Breakdown, 1988) has there been such a globally successful, Spanish film product, financed, produced and directed in Spain, while benefiting from large-scale, world wide, Hollywood distribution, marketing and promotion. For Amenábar the original impulse to write La casa arose in early 1998 during the marketing campaign for Abre los ojos . Panicked by the complexity of

in Alejandro Amenábar
Rewriting history and retreating from trauma in The Plot Against America
David Brauner

its actual appearance, partly because of the buzz created by the appearance of two of its chapters in the preceding twelve months and partly as the result of shrewd promotion by Roth’s publishers, so The Plot Against America was trailed by a carefully orchestrated marketing campaign that exploited rumours that the novel’s title alluded to the events of 9/11 and that included the dissemination of extracts from the book prior to its publication.1 In spite of Roth’s own repeated denials that the book was intended as an oblique or symbolic commentary on George W. Bush

in Philip Roth
Barrie Gunter

games printed on it which members of the Spots and Stripes teams could play in the offline world for the third ‘chunk’ and could then go online and claim points for their chosen team. In this campaign, social media platforms were dynamically linked to a major offline marketing campaign for a new brand and created a sense of purpose among the online social communities that the company established (Stratman, 2010). Throughout all this game Branding potential of online social media 91 playing and the accompanying social media exchanges, the brand was never far away

in Kids and branding in a digital world
Exploring the introduction of the smoking ban in Ireland
Eluska Fernández

articles and Letters to the Editor from two national newspapers in Ireland (The Irish Times and Irish Examiner); official speeches; press releases (official and non-governmental); and social marketing campaigns deployed in the context of the ban. The analysis concentrated on the period between the announcement of the smoking ban on 30 January 2003 and its introduction on 29 March 2014. Applying broad principles of Foucauldian-inspired discourse analysis (see for example, Jäger and Maier, 2009), the analysis of these texts sought to expose two key things: first of all

in Reframing health and health policy in Ireland
Abstract only
Ossian, Burns, and the shaping of Shakespeare
Robert Crawford

Shakespeare in terms of readership penetration. We want Burns to overtake Shakespeare in terms of worldwide recognition by way of a professional marketing campaign so that even more people access his works.’ 37 Some Members of the Scottish Parliament might support such a scheme, wishing to use Burns as a marketing tool for Scotland. Burns’s actual poems may seem secondary in a business plan which

in Shakespeare and Scotland
Barrie Gunter

. There has been a lively debate about the potential impact on children of internet marketing campaigns and brand promotions. This has polarised between those commentators who envisage children as active consumers taking advantage of a new marketing environment that both empowers them and expands their choices as consumers, and critics who believe that digital marketing manipulates vulnerable youngsters to seek material goods before they are able to differentiate good purchases from bad (see Linn, 2004; Buckingham, 2007). Given the kinds of concerns that have been

in Kids and branding in a digital world
Paul Collinson

flock to the country each summer in their hundreds of thousands, hoping to discover the pristine, unspoiled countryside promised by the government’s marketing campaigns. However, the gap between image and reality in Ireland is growing ever wider. Much has been written about the deleterious effects the unprecedented economic growth of the 1990s and 2000s had on Ireland’s environment (e.g. Meldon 1992; Dillon 1996; Deegan and Dineen 1997; Wickham and Lohan 2000; McDonagh 2007), and those who visit the country today to actively seek out what is promised in the tourist

in Alternative countrysides
The Last King of Scotland and post-imperial Scottish cinema
Christopher Meir

of the British in Africa include the 2005 film Wah Wah (Richard E. Grant) – a remarkable example of the continuation of the critical yet nostalgic tradition. In addition to its representational politics, which fit easily into this pattern, Wah Wah also featured a marketing campaign based around writer-director Richard E. Grant’s bittersweet, nostalgic memories of life growing up in Swaziland where his father worked as an educator.55 Most other films from the 2000s that depict the British in Africa stay away from nostalgia and instead focus directly on problems

in Scottish cinema