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Anandi Ramamurthy

the government’s direct involvement in marketing an imperial ideology and assess the ways in which the EMB sold the idea of ‘imperial partnership’ to the nation. Through a perusal of tobacco advertising by both private enterprise and the EMB, it will consider the response and attitudes of private enterprise to the EMB ideals. Tobacco has been chosen because it is a product which depicted Africans in

in Imperial persuaders
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Images of Africa and Asia in British advertising

We live in an age in which advertising is part of the fabric of our lives. Advertising in its modern form largely has its origins in the later nineteenth century. This book is the first to provide a historical survey of images of black people in advertising during the colonial period. It highlights the way in which racist representations continually developed and shifted throughout the nineteenth and twentieth centuries, depending on the particular political and economic interests of the producers of these images. The book analyses the various conflicting, and changing ideologies of colonialism and racism in British advertising, revealing reveal the purposes to which these images of dehumanisation and exploitation were employed. The first part deals with images of Africa, the second deals with images of black people in the West, and the third considers questions relating to issues about images and social representations in general. The Eurocentric image of the 'savage' and 'heathen', the period of slavery, European exploration and missionary activity, as well as the colonisation of Africa in the nineteenth century are explored. Representations of the servant, the entertainer, and the exotic man or woman with a rampant sexuality are also presented. The key strategy with which images of black people from the colonial period have been considered is that of stereotyping. The material interests of soap manufacturers, cocoa manufacturers, tea advertising, and tobacco advertising are discussed. The book explains the four particular types of imagery dominate corporate advertising during the 1950s and early 1960s.

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Anandi Ramamurthy

imperial became a desired quality. Advertisers exploited the imperial image and message to sell their products. In tobacco advertising we can see the way in which even products that did not use imperial tobacco exploited the image of imperial grandeur and adventurism. In the post-war period, as decolonisation became a reality, and immigration from the colonies began to change the face of Britain, consumer

in Imperial persuaders
James L. Newell

had encouraged firms to supply arms to Iraq during the Iran–Iraq war from 1980 onwards, in breach of the government’s own arms embargo; and the exposure of several MPs by Mohammad Al Fayed, the owner of Harrods, for accepting cash payments in return for asking questions in Parliament. After Labour’s election to government in 1997, among other things were allegations that a decision to exempt Formula 1 from a ban on tobacco advertising had been driven by a £1 million donation to the Labour Party by motor-racing boss Bernie Ecclestone; Tony Blair’s decision in 2006 to

in Corruption in contemporary politics
Richard Parrish

of establishment and the right to provide services have similar consequences for sport. Beyond the issue of worker/self-employed mobility, the Commission has also sought to establish a free market in insurance, sponsorship, advertising and broadcasting services. Sporting activities became linked to these subsystems through such issues as tobacco advertising in sport and the development of the Television Without Frontiers project. A second arena in which sporting issues emerged concerned the principle of the free movement of goods. EU legislation in this field has

in Sports law and policy in the European Union
Anandi Ramamurthy

methods to be explored as well as the way in which an identity for Empire tea was formed. Tobacco advertising reveals the government’s increasing involvement in pushing commercial companies to support Empire buying, as well as the response of commercial companies to the promotion of Empire. Finally the corporate advertising chapter reveals the interests of developing corporate firms and their anxiety over

in Imperial persuaders
Exploring the introduction of the smoking ban in Ireland
Eluska Fernández

deliberately – in young people, at a time in their lives when they have no sense of mortality … when, a few years later, they decide to give up cigarettes, they find it is arguably the most difficult life-change they could ever choose to make. That life-change is often complicated by the smoking habits of friends. (Martin, 2003a) Smokers were presented as weak, susceptible to both tobacco advertising campaigns, when they are young, and later on in life, to peer pressure. The analysis demonstrates that these notions of rationality were not always shared by every side of the

in Reframing health and health policy in Ireland
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Ambitious architecture, flawed rules
David Hine
Gillian Peele

commitment in its 1997 manifesto, it quickly found itself caught in its own party-funding scandal. It emerged that Formula 1 owner Bernie Ecclestone had given Labour a £1million donation ahead of the 1997 election. The incoming Labour government’s decision to give Formula 1 a limited exemption from an imminent ban on tobacco advertising in sport thus looked highly controversial. The affair was damaging for Labour: it eventually had to return the money, while upholding the exemption. To save face it added party funding to the CSPL’s formal remit and asked it to produce an

in The regulation of standards in British public life
Towards a union or not?
Kjell M. Torbiörn

Commission is deliberately isolated from democratic pressure in its role as the independent engine of the EU. Proposals which the Commission presents may be rejected by the Council of Ministers, when the majority of governments feel that they are not in the national interest. However, Commission proposals have a way of coming back in revised form, in a ‘war of attrition’ of sorts, until a, sometimes only slight, majority of EU member governments are won over. For instance, in the case of an EU-wide ban on tobacco advertising, the Commission, over a twelve-year period

in Destination Europe
Anandi Ramamurthy

and slavery than with South Asia. The image on this packet and the name of the estate seem to have been directly derived from images of eighteenth- and nineteenth-century tobacco advertising. It is quite possible that this image was part of a printer’s stock of images and was simply adopted for this tea label. In fact the plant in the right-hand corner in both the large and the small image that make up the

in Imperial persuaders