Chapter 5 analyses perceptions by light therapists of the suntan (pigmentation) as the external sign of stored solar energy in the body, of the body visualised as literally ‘photogenic’ (light-generating). It does so by focusing specifically on advertisements using colour to convey the glowing tans and radiant smiles of healthy mothers, thriving babies and virile men, who consume light in the battle against ‘sun-starvation.’ Both sunlight and artificial light were directed onto mothers’ malfunctioning breasts to restore lactation, onto ‘backwards’ children to correct normal brain functioning, and onto injured soldiers to disinfect and heal their fetid battle wounds. In the regeneration of these highly-valued subjects, physicians and politicians alike perceived light as an aid to national salvation. Yet in encouraging citizens to emulate the dark skins of ‘primitive’ races, they conveyed ambivalent attitudes towards the merits of suntanned skin. This chapter investigates suntan as simultaneously a visual marker of recharged health and a troubling act of racial transgression during a period of heightened eugenic fervour in Britain and Europe.
General editor John M. MacKenzie
When the ‘Studies in Imperialism’ series was founded by Professor John M. MacKenzie more than thirty years ago, emphasis was laid upon the conviction that ‘imperialism as a cultural phenomenon had as significant an effect on the dominant as on the subordinate societies’. With well over a hundred titles now published, this remains the prime concern of the series. Cross-disciplinary work has indeed appeared covering the full spectrum of cultural phenomena, as well as examining aspects of gender and sex, frontiers and law, science and the environment, language and literature, migration and patriotic societies, and much else. Moreover, the series has always wished to present comparative work on European and American imperialism, and particularly welcomes the submission of books in these areas. The fascination with imperialism, in all its aspects, shows no sign of abating, and this series will continue to lead the way in encouraging the widest possible range of studies in the field. Studies in Imperialism is fully organic in its development, always seeking to be at the cutting edge, responding to the latest interests of scholars and the needs of this ever-expanding area of scholarship.
Unfit for heroes
The manipulation of British public opinion, 1880–1960
A study in obsolete patriotism
Images of the army
The military in British art, 1815–1914
The empire of nature
Hunting, conservation and British imperialism
Imperial medicine and
Asia in western
Empire and sexuality
The British experience
Imperialism and the
Emigrants and empire
British settlement in the dominions between the wars
Revolution and empire
English politics and the American colonies in the seventeenth century
Air power and colonial control
The Royal Air Force 1919–39
Acts of supremacy
The British Empire and the stage, 1790–1930
Policing the Empire
Government, authority and control, 1830–1940 ed.
Policing and decolonization
Nationalism, politics and the police, 1917–65 ed.
and the military, 1850–1950 ed.
The language of empire
Myths and metaphors of popular imperialism, 1880–1918
Travellers in Africa:
British travelogues, 1850–1900
Unfit for heroes
Reconstruction and Soldier Settlement in the Empire Between the Wars
MANCHESTER UNIVERSITY PRESS
Copyright © Kent Fedorowich 1995
Published by MANCHESTER UNIVERSITY PRESS
ALTRINCHAM STREET, MANCHESTER, M1 7JA, UK
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Catalaging-in-Publicatian Data
Fedorowich, Kent, 1959–
Unfit for heroes : reconstruction and soldier settlement in the empire between
the wars / Kent Fedorowich.
p. cm. — (Studies in imperialism)
Includes bibliographical references and index.
1. Agricultural colonies—Commonwealth countries—History—20th century. 2. Veterans—Commonwealth countries—History—20th century. 3. Reconstruction (1914–1939)—Commonwealth countries. 4. Agricultural colonies—Great Britain—Colonies—Africa—History. 5. Veterans—Great Britain—Colonies—Africa—History.
6. Reconstruction (1914—1939)—Great Britain—Colonies—Africa. I. Title. II. Series: Studies in imperialism (Manchester, England)
ISBN 0719041082 hardback
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