Social media as a space of continuous performance
in Ultras
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The ultras’ performance is not restricted to ninety minutes at the weekend. It lives through regular interactions throughout the week through the traditional media, conversations and social media. The last of these has become an important public sphere where the way fans and ultras should act or react are debated and discussed. Social media is an important site of the ultras’ performance as the visual style permits groups to create a lasting image of themselves that extends far beyond the stadium and can be spread across the world.

Ultras

The passion and performance of contemporary football fandom

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